Love. Want. Need. The Loewe Flamenco
28th July 2011
Words The Milk Maid
Reinterpreted after 27 yearsSoft buttery nappa leather meets bright popping colour as the Loewe Flamenco bag is re-released since it's original conception in 1984. The Spanish leather label's Creative Director, Stuart, Vevers, has updated the Flamenco with a new strap and oversized tassles as well as modernising and perfecting the proportions.
Spirited, vivacious and playful the bag's very essence is emulated by model Mariacarla Boscono, choosen to feature in the Autumn Winter campaign. The strong, sensual and passionate Mariacarla was photographed by Mert Alas and Marcus Piggott in the iconically Spanish, Ritz Hotel in Madrid. The result is a serious of intimate images that read like stills from a glamorous movie, heavily featuring the redesigned Flamenco. Speaking of the campaign Stuart Vevers explains ‘We chose not to crop in on the shots, we wanted to leave in background details like the bedside lamps to give a sense of place and character. We didn’t want that austere distance you sometimes see in fashion photography – we were looking for something more authentic, a more human level of contact. It gives the imagery a softness of touch that resonates with the tactile nature of Loewe leather.’
Watch the behind the scenes
Prices from £1,295, available from Harrods