Love. Want. Need. The Shop at Bluebird
10th March 2011
Words Penny Brewer
Lifestyle and concept storeMuch more than a store The Shop at Bluebird is a lifestyle, an hunting ground for the inspired. Travel on a journey around the highly selective, carefully comprised world of fashion, beauty, intelligence and interior. Explore the 10,000 ft industrial space, a garage in the 1930's to revel in its wonder, marvel at hidden gems and indulge in the treasures found.
The design led concept space is an eclectic mix of all that is superior in the ever changing world of design. Belle Robinson, and her team of buyers cleverly pick the best pieces of cutting edge and undiscovered fashion, beauty and interior brands which jostle for attention with old favourites, mixing the quirky with the classic.
Acne jackets sit shoulder to shoulder with those of Isabelle Marrant, Phillip Lim is cuff to collar with Alexander Wang, Marni prints collide with those of Mac by Marc Jacobs and the minimal tailoring of Carven and Raoul meet with the considered chaos of Jonathon Saunders and Peter Jensen. Amongst the clothes rails are fine french candles by Cire Trudon, stark crockery, witty stationary, organic beauty products, elusive international magazine titles, art books and iconic artwork with room left for a state of the art spa offering luxurious massages and facials.
The store reads like a diverse fashion magazine, as the pages evolve each month so to does the calm and neutral space undergoing constant change, the focus slipping easily bettween fashion and interiors. There is a space for brand specific pop ups, previous launches have included an interiors collection by jewellery and accessories designer Lara Bohinc and Timex watches. Currently the pop up position is dedicated to Parisian based collective label, Surface to Air.
The Shop at Bluebird is like a highly glamorous convinience store to the locals and a destination for international style hunters. This is as much about discovery and spending time as it is discreet luxury and spending money.