On the Radar J Brand 5x5
8th September 2010

J Brand 5x5

Words The Milk Maid

Photography Sarah Griggs

Top Denim Label Collaborates With 5 Rising Fashion Talents

What do Christopher Kane, Erdem, Meadham Kirchhoff, Peter Pilotto and Richard Nicoll have in common?

All are male fashion designers, known for their direction and innovation, they each show their unique and iconic collections in London each season, all have either currently or previously had the support of Topshop's NEWGEN incentive.

Most recently however, the common ground is a unique collaboration with premium denim label J Brand. Jeff Rudes, CEO and Founder of J Brand spoke of how “Each designer had a unique interpretation of J Brand that continues to expand the breadth of our brand." He is also keen to "help support future young designers through the Centre for Fashion Enterprise, the London organization that provides business guidance and mentoring for emerging fashion design talent.”

The collaboration will be showcased this evening at five top retailers in London to celebrate Vogue’s Fashion’s Night Out.

In order of appearance in the photgraph above, from left to right.
J Brand /Peter Pilotto for 5 x 5 at Selfridges
J Brand /Richard Nicoll for 5 x 5 at Liberty
J Brand /Christopher Kane for 5 x 5 at Harvey Nichols
J Brand /Meadham Kirchhoff for 5 x 5 at Browns
J Brand /Erdem for 5 x 5 at Harrods

0o0oh, it's like a treasure hunt!!!