On the Radar The Kellydoscope at Selfridges
18th November 2010

The Kellydoscope at Selfridges

Words Penny Brewer

Photography Andrew Meredith

An insight to the inner life of a luxury handbag

There was an old woman who lived in a shoe
But now there's a handbag you can take a walk through!

A perfect replica of the iconic Hermes Kelly bag, named after Grace Kelly, has been enlarged and installed in the Selfridges Wonder Room on Oxford Street.

As part of their Christmas concept 'Play' Selfridges invites you to step inside an interactive handbag universe for a fully immersive and multi-sensory experience; feel immediately dwarfed and see the inner workings and life of an accessory.

The Kellydoscope features video technology and special effect so you almost take on the role of one of the accessories inside, waiting to be picked out and used; three short films showing the lady owner using her Kelly bag in different situations is complimented by rocking and rolling motions mimicking the movements related to each experience.

The 4 meter high Kelly handbag took over 5 months to develop with every detail of the Kelly bag faithfully reproduced, admire the exact craftsmanship involved in the manufacturing of this luxury accessory, only on a scale of 15 times larger.

The Kellydoscope will be join other extraordinary made-for-adult toys on the Ground Floor in the Wonder Room until 30th November. Click here to visit the Selfridges website.