Love. Want. Need. Studio Nicholson
30th April 2012

Studio Nicholson

AUTHOR The Milk Maid
To call something basic may often be regarded an insult, but for Nick Wakeman, creative director of Studio Nicholson, there can be no higher accolade. After only a few seasons, Studio Nicholson, has already become a cult label for those wanting basic building blocks to a sophisticated, effortless and uncomplicated wardrobe.

I personally fell in love the finite collections of Studio Nicholson as soon as I saw them, a feeling further sealed on meeting Nick herself, who perfectly embodies her brand with her unfussy but elegant approach to dressing. As a former menswear designer, Nick finds much of her inspiration from mens tailoring and while people watching, particularly on travels to Italy, “I say people because I look at both women and men for inspiration. At the moment I'm using Gaia Repossi as a muse for SS'13.”

Perfectly balanced suiting, well cut shirts, oversized t shirts and luxurious knits make Studio Nicholson discreetly feminine. It feels to me like a label without obvious masculinity and completely void of androgyny - her clothes are for women who are comfortable with their sense of self and style and don't hide behind their clothing. Nick tells me the women who wear her clothes often comment how “they feel carefree, sexy, and confident - that's exactly the feeling I am trying to evoke with each piece. For me that’s the definition of femininity”

For spring summer the collection is a palette of off white ivories and blushes anchored with navy blue and indigo washed denim. For next, colours are darker with bold flashes of rich mustard and hot pink throughout. “Colour is something I think about constantly. The move towards brights is really a nod to my expanding confidence with the range. I guess the colour is not as timid as it was in the beginning, neither am I as a designer.”

My final question to Nick, what's your favourite piece? “Hah, easy.. my Studio Nicholson Navy Crombie. I never take it off, I'm like Linus from Peanuts with his blanket!” It’s easy to see how you might become emotionally attached to her clothes, they’re like a security blanket of style, sass and comfort.