TO NOURISH
On the Radar Designed to Win
6th August 2012
AUTHOR Penny Brewer
PHOTOGRAPHY Luke Hayes
PHOTOGRAPHY Luke Hayes
26th July - 18th November 2012, Design Museum
While the London 2012 Olympic Games continue into the second week, a well timed exhibition at the Design Museum elaborates on the ways in which design and sport are combined.
It's not unfair to say that the competing athlete's uniforms have come under as much scrutiny as their performance and prowess at the Olympics. This exhibition explores not only the clothing that allows sportsmen and women to compete at optimum level and enhance their natural abilities but also celebrates the designs of the neccessary sporting equipment. From the intricacies of F1 cars to a carefully constructed pair of running shoes, a carbon fibre javelin or an aerodynamic racing bike, Designed to Win explores how revolutionary materials, technologies and techniques push the limits of human endeavour and enhance their skills to achieve ultimate victories and break world records.
As we anticipate the end of the Olympics and the beginning of the Paralympics, Designed to Win also explores how design has revolutionised sports opportunities for people with physical impairments.
www.designmuseum.org
While the London 2012 Olympic Games continue into the second week, a well timed exhibition at the Design Museum elaborates on the ways in which design and sport are combined.
It's not unfair to say that the competing athlete's uniforms have come under as much scrutiny as their performance and prowess at the Olympics. This exhibition explores not only the clothing that allows sportsmen and women to compete at optimum level and enhance their natural abilities but also celebrates the designs of the neccessary sporting equipment. From the intricacies of F1 cars to a carefully constructed pair of running shoes, a carbon fibre javelin or an aerodynamic racing bike, Designed to Win explores how revolutionary materials, technologies and techniques push the limits of human endeavour and enhance their skills to achieve ultimate victories and break world records.
As we anticipate the end of the Olympics and the beginning of the Paralympics, Designed to Win also explores how design has revolutionised sports opportunities for people with physical impairments.
www.designmuseum.org
