Out Going Hope and Greenwood
11th July 2012

Hope and Greenwood

AUTHOR The Milk Maid
“Would you like to dance Mr Greenwood?” Miss Hope coquettishly extends a hand to her husband as a soulful 40’s voice chimes around the sweet shop from the old record player in the corner. She with her red lips, seamed stockings and mink shrug and he with his flat cap, trouser braces and twisted moustache cut quite a dash, setting the perfect scene as they embody entirely their brand.

It all began with another question as Miss Hope asked...“where have all the sweet shops gone?” and so Hope and Greenwood was developed. The concept has since become a business the speed and scale of which has taken them by surprise - 2 shops in London, a wholesale business and global retailers including 14 outlets in Japan.

They call themselves ‘purveyors of confectionary’ but what they also do is preserve childhood memories, delivering traditional products, exactly how you might remember them. “We don’t want to confuse or upset someone’s memory of the toffee bonbon their Granny gave them on a Saturday morning by serving up a cheap replica. We want for people to share their memories and create new ones, for a 45 year old father to come in with his 8 year old son and share his favourite sweets, and for them to taste just the way they used to.”

Working closely with their factories and producers they develop their products to be “just so”, using where possible the original ingredients, sourcing, producing and manufacturing in the UK.

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There’s a tremendous feeling of nostalgia about Hope and Greenwood, like a twee Victorian sweet shop or a spirited moment of joviality in the 40’s, but there’s a bright colour palette, a big top stripe and a wicked sense of humour throughout. As Miss Hope puts it, “we’ve never simply pastiched things but had our feet in the past and our heads in the future, we take the essence of the old, maintain its authenticity, but anchor it for the modern customer.“

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Amongst the shelves stocked with their own retro sweets; Flying Saucers, Sherbet Lemons, Edinburgh Rock and Clotted Cream Fudge are a few of the original icons; tins of Harrogate Toffee, Kendals Mint Cake and packs of Bazooka Bubble Gum.

Miss Hope’s favourite sweet treat is the Peanut Butter Fudge and Salt Caramels, she likes the sweet and the salty, while Mr Greenwood likes the Rhubarb and Custard boiled sweets, Ginger sweets and Chilli chocolate, he sucks his while Miss Hope considers herself a cruncher…“I like the instant gratification!”

With a ‘carry on’ wit, a passion for confectionary and a creative design aesthetic, Hope and Greenwood is a true treat to behold. I asked them what they've always had in the back of their mind throughout every stage of Hope and Greenwood...“If it wouldn’t have been in or looked right in Aunt Mary’s pantry, it doesn’t reach our shelves.”

www.hopeandgreenwood.co.uk